Sunday, November 28, 2010

More for Less?

Does the American consumer want to be lied to?

This is a serious question, though it would seem at first glance that the answer is obviously "No way!".  We want truth in advertising, we want to know for sure what's in our food, we want to know what to expect from the products we buy.

So why do we fall for offers of 60% or 75% off furniture, rugs, appliances, business suits and just about everything else?  Why do we think we can get two suits free when we buy one at the regular price?  What's up when the marked price of soda pop is ostensibly competitive, but you can get three 12-packs free when you buy two?

A business associate of mine recently said with both the conviction and despair that come from bitter experience, "I guess people just want to be lied to."  And so there are those in the home furnishings business who shout about deep discounts on furniture every day.  More furniture for less!

If you want to be lied to and want to believe the lie, straight-faced swindlers are seldom in short supply and are eager to be "your friend."  You'll never hear that language from Port Madison Home.  We work hard to be certain our prices are honest, fair and competitive and we guarantee the low price every day on the things we sell and, yes, we occasionally mark prices down to liquidate goods that apparently didn't just excite our customers.  We offer only quality merchandise and never mark it up high enough to permit those ridiculously deep daily discounts you hear in high decibels with multiple exclamation marks.

Think local, buy local and retain the lifestyle we enjoy here for the next generations.